3 Social Media Marketing Themes Worth Checking Out
There are three new trends emerging in the ever-changing world of social media. Surprised? Probably not. If you can master one, you’ll see noticeable changes in your marketing. Successfully implement two of these, and you’ll see results that matter most to you. But if you execute all three, well, you’re on your way, superstar!
Let’s take a look at the three rising trends:
If you’ve noticed that your posts aren’t reaching your entire audience, you’re not crazy. Facebook rolled out an algorithm change in an effort to eliminate the noise of branded content to create a more authentic, relevant experience for the user. It makes sense, right? Facebook doesn’t want to clutter user feeds with ‘sales’ like content. Think about it: the primary reason you use Facebook is to connect with friends and family. Not to be sold to. Consequently, unless a user tells Facebook they’d like to see your posts, Facebook decides what is most relevant to them based on their online behaviors.
Furthermore, Facebook has become more competitive for businesses to advertise. Being on Facebook is no longer optional. You have to be where your users are, and they’re using Facebook on a daily basis. With that being said, it should be obvious why you have to pay to get in front of your target audience.
How do you grow your audience, increase engagement, and automate your customer service activities through social? Why, social bots, of course!
According to the Wikipedia definition, a social bot (also: socialbot or socbot) is a particular type of chatterbot that is employed in social media networks to automatically generate messages (e.g. tweets) or in general advocate certain ideas, support campaigns, and public relations either by acting as a “follower” or even as a fake account that gathers followers itself.
In a nutshell, social bots can aid in customer service, grow your audience by automating likes, comments, and shares with a defined set of parameters, unfollow people who aren’t following you back, and follow users who meet certain criteria.
I tested two social media bots last week, go ahead and see the results for yourselves!
Influencer marketing is nothing new. Pepsi didn’t hire multi-platinum selling artists to be in their commercials because they simply just loved their music. They hired them because they understood the influence they had over the masses. Today, brands still harness the power of influencers to build brand trust and drive sales – they have just grown beyond the exclusivity of A-list celebrities.
Influencer marketing is designed to tap into an existing community of engaged followers. Influencers, or influential people, are specialists in their specific niches, and have established a high level of trust and communication with their follower bases. As a result, these individuals have influence over an audience you want to reach, and can be helpful to marketing to those buyers.
While there’s definitely overlap between celebrity endorsements and influencer marketing campaigns, there are some notable differences. Fans of influencers trust that their endorsement of a product or brand comes from a well-researched, more holistic place, rather than something as simple as a signed contract. And while there is often a formal agreement in place between brands and influencers, influencers tend to be more selective about their affiliations. They choose to partner with certain brands that reflect their unique personal brands so they don’t alienate their followers.
If you sell products, or services to consumers, I highly recommend thinking about influencer marketing campaigns. It can truly help drive the results you’re looking for and produce a bigger ROI than just social media campaigns alone.
To use social media effectively, and drive the results you’re looking for, you can’t simply rely on a single method. You have to use multiple channels to get your brand seen and your message heard by the right people.