6 Must-Have WordPress Plugins for Small Business Websites
You’re a small business, and you need your website to deliver on specific business goals. WordPress plugins can be a great way to do that. With options spanning from SEO tools, to eCommerce options, to form builders, plugins can help you create a website that not only looks gorgeous, but drives the outcomes you’re looking for.
Here are our 6 favorite WordPress plugins for small business in 2017:
Yoast is a free plugin that makes it easy for you to create content optimized for search engines. This free plugin instantaneously takes the guesswork out of SEO.
They provide step-by-step instructions to break down each facet of SEO. This includes real-time feedback as you type into each field with colors and additional instructions to help you make your content easy to find in search engines. Yoast analyzes your titles, descriptions, and content for length, keywords, and way more than we’re capable of listing today.
Yoast is the go-to plugin among digital marketers, website developers, and SEO pros, but its user-friendly interface makes it easy for novices, as well.
Without a doubt, you’re going to need forms on your website to capture leads or receive communications. Ninja Forms is intuitive and easy to use, yet powerful when it comes to building online forms. There’s a free version that still packs a punch when you need to build beautiful and functional forms. And you don’t need a tech degree to create forms either since the user interface is straight forward, even for beginners.
If you’ve got access to a developer, there’s a breadth of customization options available to you. From creating multiple complex forms with detailed settings to add-ons, you can truly do anything you want with these forms.
If you’re selling products online, Woocommerce is going to be your best bet. Immediately upon download, it’s the most robust eCommerce plugin for WordPress websites. There’s a ton of available add-ons, themes, and other customization options for your online store.
Woocommerce makes it super easy to get a shop setup and start selling quickly! It is compatible with just about any payment gateway. It also delivers tons of reporting options that allows you to quickly see your sales performance anytime you need to.
We here at Iron Springs Design prefer Woocommerce and recommend it to anyone who is serious about selling products online.
Customer reviews are critical to the purchase decision of potential customers. In fact, over 92% of people read online reviews when making a purchase decision, with star ratings being the number one factor used to judge a business. (Source) WP Review allows you to give your customers the ability to review your products or service on your website. The best part isn’t even that it’s 100% free – this plugin displays your reviews in Google searches!
Your website’s speed is a huge ranking factor in search engine results, as well as critical to the experience of your visitors. If your site takes too long to load, your visitors will leave before being able to fully explore what you have to offer. And that’s just bad business.
When someone loads a page on your site, WordPress is required to run functions, hooks, and database calls. (Otherwise known as, “getting the information to display correctly on the page” sans the tech jargon.) The pages aren’t static files ready to be displayed for your visitors – that is, without W3 Total Cache.
W3 Total Cache created cached HTML files for each page, increasing your site’s load speed by ten-fold. Think of it as essentially a saved, static version of your website that a visitor can instantly pull up, without waiting for specific items to load.
One of the most important things about determining your website’s ROI is being able to see and analyze your website traffic. You need the important details: how many visitors you have during a given time period, which pages receive the most engagement, which pages are visitors leaving quickly, and so on. The Google Analytics plugin by Yoast makes all your website’s important data readily available within the administrative backend of your WordPress site. Bonus: if you ever decide to swap themes, you won’t have to add code to the header of your website since the plugin does it for you!
A website is an investment for your business, but when will you see a return? Take a peek at our next helpful read: Website ROI