The Top 6 SEO Basics for 2017 You Need to Know
Forget what you think you know about SEO or digital marketing. The world of the internet is in a constant state of evolution. Marketers are required to continuously self-educate, read the latest news articles, dig deep and research why previously successful methods are no longer effective. In today’s world, it’s an uphill battle for marketing success. Due to the rapid introduction of smarter technologies, users are becoming more in-tune with what they’re looking for, with the power of research readily available at their fingertips. Search engines are forced to become more intelligent, and are now expected to deliver exactly what users are looking for within a few seconds. The result? A constant shift in SEO basics while the methods and processes of digital advertising continuously evolve. What this means is: the company who follows changes and adapts quickest, wins.
May the odds be ever in your favor.
It’s no secret that Google is constantly striving to gain a deeper understanding of the user’s intent to deliver meaningful content they’re searching for. The emphasis on content quality means that keyword stuffing is a thing of the past, paid links aren’t as effective, anchor text is becoming less relevant, and lengthier articles are rewarded. According to the below infographic provided by Digital Marketing Philippines, there are 4 factors that will positively increase search rankings:
- Mobile Friendliness
- Page’s Perceived Value
- User Experience (Relevance & Intent)
- Readability and Design
If you’re looking for ways to optimize your current website to stay ahead of the trends and algorithm changes in the SEO world, take a look at the infographic below. You’ll get to know the least important ranking factors, how to pinpoint what users are searching for, how to optimize for local and mobile search, Google’s ideal content length, how website security influences ranking, and more.
Start creating quality content by gaining a deeper understanding for what your customers are looking for. Learn how to build and apply your user personas for your B2B or B2C company with this step-by-step article.