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5 Major Lessons Learned from 2017 Digital Marketing

December 21st, 2017

5 Major Lessons Learned from Digital Marketing in 2017 Around this time last year, I wrote a blog covering the top 6 lessons I learned from social media marketing – specifically, for B2B companies. There were a lot of changes made last year. From Google algorithm overhauls, to massive social media feature rollouts, and shifts in how said social media platforms deliver content to their users – it was the…

Does Blogging for Your Business Still Work?

December 13th, 2017

Does Business Blogging Still Get Results in 2017? By now, you probably know that blogging is one of the best ways to help boost your website’s ranking, generate website traffic, and drive your customer’s down the sales funnel. But is it still effective in today’s fast-paced world of digital? According to Orbit Media’s annual blogger survey, the answer is yes. Check out the staggering results below in Hubspot’s infographic:  …

Is it Time for a Brand Refresh or Brand Overhaul?

September 25th, 2017

When is it Time for a Brand Refresh? My close friend and former business mentor once told me in the beginning of my journey, “Whatever business you think you’re in, you’re not. And if you fail to understand what business you are in, your company won’t last.” This was perhaps one of the most powerful statements that would forever change my perception on branding. Your brand is not merely the…

How to Get Your Facebook Posts Seen in Newsfeeds

April 13th, 2017

How to Defeat the Decline in Facebook Organic Reach There was a change in the social media world in 2014 that shook marketers to their cores. A change that no one saw coming, and couldn’t have possibly prepared for. Without a doubt, you saw your business’ Facebook reach and engagement drastically decline. Marketers and small business owners were left baffled, and unsure of what benefits of using Facebook were. Naturally,…

What is Voice Search?

December 20th, 2016

What is Voice Search & How Will it Affect SEO Strategy in 2017? One of the biggest trends this year was the rapid growth in voice search. In fact, Google announced earlier this year that 20% of all searches are initiated by voice. When you consider the fact there are over 100 billion searches conducted every day across all search engines, with 11 billion searches on Google alone, that’s nearly…