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What B2B Companies Need to Know About Facebook Marketing

October 4th, 2017

What B2B Companies Need to Know About Facebook Marketing You’ve been totally inundated with everything Facebook advertising. Best practices, how-tos, the perpetual algorithm changes, and constant feature upgrades – it’s difficult to wrap your mind around anything other than Facebook. After all, Twitter has plateaued, Snapchat advertising is still foreign, and Instagram advertising seems to be the rising star. (An ode to Facebook!) But what about B2B companies? You don’t…

Is it Time for a Brand Refresh or Brand Overhaul?

September 25th, 2017

When is it Time for a Brand Refresh? My close friend and former business mentor once told me in the beginning of my journey, “Whatever business you think you’re in, you’re not. And if you fail to understand what business you are in, your company won’t last.” This was perhaps one of the most powerful statements that would forever change my perception on branding. Your brand is not merely the…

How to Find the Right Audience on Facebook

August 30th, 2017

How Small Businesses Can Find the Right Target Audiences for Facebook Marketing Facebook advertising is in a state of constant change. It’s hard to keep up on the ‘best’ way to use the platform, and to make matter even more confusing, there are literally hundreds of blogs out there claiming to lead you to success. What’s a small business to do? We’ve discussed how to create ads campaigns, debated if…

5 Ways to Use Video for Small Business Social Media Marketing

August 11th, 2017

5 Ways to Use Video in Your Social Media Marketing The age of video is here, and we can no longer say it’s an up and coming trend. It’s a marketing necessity. A tool that can take mediocre marketing to a compelling, grab-you-by-the-shoulders message. Video is the content your customers are seeking, and the type of content social media platforms give precious newsfeed priority to. You can’t ignore video anymore.…

How to Create a Facebook Ad Campaign in 6 Steps

July 11th, 2017

6 Steps to Creating a Successful Facebook Ads Campaign for Small Businesses Spending money on Facebook is now undeniable if you want to reach your targeted audience. We talked about the decline in organic Facebook reach in our previous post, and ways to get your posts seen in newsfeeds without paying for it. But how can you leverage Facebook ads for your small business on a smaller budget? Is it…

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