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Don’t Wait Until Your Website is Performing Poorly to Redesign or Refresh It

June 28th, 2018

Why It’s Not a Good Idea to Wait Until Your Website is Performing Poorly to Redesign or Refresh It The most cost effective way to fix problems is to avoid them in the first place.  Many businesses assume that the work stops after you launch your new website. A stagnant site, however, can actually be worse than having no digital presence at all. On the other hand, some companies think…

Trying to Get More Local Business? Do These Things.

June 18th, 2018

Local SEO = More Local Business. You’ve got a pretty awesome business in the local area, right? Let’s also say that you have a ton of happy customers, deliver exceptional products or services, and have established a positive reputation in the community. These are crucial to any local business. However, there are critical pieces of your sales and the marketing puzzle you must consider. You’re missing out on local SEO.…

Ask Yourself These Questions Before You Create a Facebook Campaign

June 11th, 2018

Do These Things Before You Create a Facebook Campaign Oh, creating a Facebook campaign is exciting, isn’t it? You know the opportunities to get in front of eager customers are endless. You’re salivating at the mere thought of running a campaign that costs less than $0.50 per click. Or launching your video campaign for around $0.01 per view. But wait! Before you jump into your ad campaigns, there are a…

What Are the Most Effective SEO Tactics for 2018?

May 25th, 2018

What Are the Most Effective SEO Tactics in 2018? You know how important ranking on the first page of search results are if you’ve read our previous post. Search engine optimization (SEO) is the practice of improving how your website’s pages rank in search results. With Google’s ever-changing algorithms, it can seem impossible to keep up with what works and what doesn’t. Lucky for you, Ascend2 has conducted a hefty…

The Key Difference Between Paid and Organic Search

May 11th, 2018

A Closer Look at Paid & Organic Search Organic Search vs. Paid Search: What’s the Difference? According to our friends at Hubspot, organic search is based on unpaid, natural rankings, determined by search engine algorithms, and can be optimized with various SEO practices. In contrast, paid search allows you to have your website displayed on the search engine results page when someone types in specific keywords or phrases. Both organic…

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