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What Are the Most Effective SEO Tactics for 2018?

May 25th, 2018

What Are the Most Effective SEO Tactics in 2018? You know how important ranking on the first page of search results are if you’ve read our previous post. Search engine optimization (SEO) is the practice of improving how your website’s pages rank in search results. With Google’s ever-changing algorithms, it can seem impossible to keep up with what works and what doesn’t. Lucky for you, Ascend2 has conducted a hefty…

The Key Difference Between Paid and Organic Search

May 11th, 2018

A Closer Look at Paid & Organic Search Organic Search vs. Paid Search: What’s the Difference? According to our friends at Hubspot, organic search is based on unpaid, natural rankings, determined by search engine algorithms, and can be optimized with various SEO practices. In contrast, paid search allows you to have your website displayed on the search engine results page when someone types in specific keywords or phrases. Both organic…

What to Do When Your Paid Ads Aren’t Converting Sales

April 26th, 2018

My Paid Ads Aren’t Converting the Sales We’re Hoping For  — What Am I Doing Wrong? There are a lot of misconceptions about paid advertising. Many people think that, because Google Analytics isn’t showing significant sales conversions from paid advertisements, the ads aren’t effective. Is it true, though? We live in an age where information is easily accessible and buyers are conducting research before purchasing — especially from a new…

Is Influencer Marketing Worth the Hype?

April 9th, 2018

Is Influencer Marketing Worth the Hype? With over 59% of marketers saying they plan on increasing their influencer marketing budget, it’s almost impossible to ignore. What is influencer marketing exactly, and is it a tactic that will work for your company? What is Influencer Marketing? Say you’re looking into a product. Your friend recommends a product, but then you see an advertisement for a similar product, but a different brand.…

5 Major Lessons Learned from 2017 Digital Marketing

December 21st, 2017

5 Major Lessons Learned from Digital Marketing in 2017 Around this time last year, I wrote a blog covering the top 6 lessons I learned from social media marketing – specifically, for B2B companies. There were a lot of changes made last year. From Google algorithm overhauls, to massive social media feature rollouts, and shifts in how said social media platforms deliver content to their users – it was the…

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