5 Ways Small Businesses Can Use Instagram to Make a Big Impact

June 21st, 2017

5 Ways Small Businesses Can Use Instagram to Make a Big Impact The evolution of Instagram has been uncanny. Originally starting out as a social platform to simply share photos and discover visual content by using hashtags, it’s evolved into one of the biggest social media platforms in the world. The rising social media giant has over 700 million monthly active users, with over 4.21% per follower engagement rate. That’s…

What Content Marketing Means for Your Small Business

June 12th, 2017

What Content Marketing Means to Your Small Business You know digital marketing is important. It’s undeniable today. It’s our jobs to make sure our company is in front of our potential customers – and our customers are no longer solely on TV or listening to the radio. People are looking at their phones to consume information, conduct research – and above all, they’re using multiple channels prior to make purchase…

Preparing for the Future of B2B Marketing [New 2017 Data]

May 19th, 2017

Preparing for the Future of B2B Marketing There was once a time where outbound sales, email marketing, and having a website were enough for B2B companies to attract customers. Furthermore, salespeople are no longer the go-to resource when a company needs to make a purchase. Thanks to the introduction of social media and content publishing sites, B2B companies have been forced to redefine how they communicate with potential customers. According…

The Biggest Mistakes Small Businesses Make on Social Media

May 11th, 2017

The Biggest Mistakes Small Businesses Make on Social Media You’ve been doing social media for a while now, have posted to your Facebook feeds – and maybe even dabbled in running paid ads (or “boosting” posts). But you’ve yet to see anything out of it. Where are these results everyone keeps gloating about? Shouldn’t you be a celebrity by now with how long you’ve been active on social? And why…

How Effective is Twitter for Small Business?

April 18th, 2017

Does Twitter Work for Small Business? The debate of whether or not Twitter is dying has been a hot topic for about a year now. Just conduct a simple Google search for “Is Twitter dying?” and you’ll find a plethora of information on both sides of the debate. As Facebook rolls out improvements or features on a monthly basis, Twitter has just kind of, well, remained stagnant less a few…

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