5 Ways to Use Video for Small Business Social Media Marketing

August 11th, 2017

5 Ways to Use Video in Your Social Media Marketing The age of video is here, and we can no longer say it’s an up and coming trend. It’s a marketing necessity. A tool that can take mediocre marketing to a compelling, grab-you-by-the-shoulders message. Video is the content your customers are seeking, and the type of content social media platforms give precious newsfeed priority to. You can’t ignore video anymore.…

How to Create a Facebook Ad Campaign in 6 Steps

July 11th, 2017

6 Steps to Creating a Successful Facebook Ads Campaign for Small Businesses Spending money on Facebook is now undeniable if you want to reach your targeted audience. We talked about the decline in organic Facebook reach in our previous post, and ways to get your posts seen in newsfeeds without paying for it. But how can you leverage Facebook ads for your small business on a smaller budget? Is it…

5 Ways Small Businesses Can Use Instagram to Make a Big Impact

June 21st, 2017

5 Ways Small Businesses Can Use Instagram to Make a Big Impact The evolution of Instagram has been uncanny. Originally starting out as a social platform to simply share photos and discover visual content by using hashtags, it’s evolved into one of the biggest social media platforms in the world. The rising social media giant has over 700 million monthly active users, with over 4.21% per follower engagement rate. That’s…

What Content Marketing Means for Your Small Business

June 12th, 2017

What Content Marketing Means to Your Small Business You know digital marketing is important. It’s undeniable today. It’s our jobs to make sure our company is in front of our potential customers – and our customers are no longer solely on TV or listening to the radio. People are looking at their phones to consume information, conduct research – and above all, they’re using multiple channels prior to make purchase…

Preparing for the Future of B2B Marketing [New 2017 Data]

May 19th, 2017

Preparing for the Future of B2B Marketing There was once a time where outbound sales, email marketing, and having a website were enough for B2B companies to attract customers. Furthermore, salespeople are no longer the go-to resource when a company needs to make a purchase. Thanks to the introduction of social media and content publishing sites, B2B companies have been forced to redefine how they communicate with potential customers. According…

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