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What is a Landing Page & When Do You Need it?

October 18th, 2016

What is a Landing Page? You’ve heard the term ‘landing page’ several times throughout casual digital marketing conversations, but you’re not entirely sure what it means for you and your business. If you’re a company who relies on inbound as a main source of lead generation, it’s critical to understand the role of landing pages and when to use them. A landing page is built to generate leads for a business.…

How to Align Your Website and Sales Funnel to Convert Leads

October 13th, 2016

How to Integrate Your Website and Sales Funnel to Generate and Convert Leads Have you ever visited a website and heard a silent scream in your head wailing, ‘Abort! Abort!’, yet completely intrigued by the horrendous design? Yep, we have too. While there are certain companies where a bad site doesn’t necessarily lead to poor sales, it’s still a negative brand experience – and with most research being done online, it’s…

15 Website Design Examples That Will Inspire you to Update Your Site

October 11th, 2016

Website Design Inspiration: 15 Examples You’ll Love There are two types of people spearheading website design projects: the person who knows exactly what they want the site to look like, and come armed with plenty of references and examples; or the person who has a vision for the functionality of the site, but no idea what that translates to visually. If you’re needing some website design inspiration, we’ve compiled 15…

The Future of Inbound Marketing: Less Ads + More Branding = More Sales

October 6th, 2016

What is the future of inbound marketing? We feel the change coming. The future of inbound marketing is seemingly fuzzy, with the constant innovations within social platforms, evolutions in technology, and changing algorithms that determine how content and ads are distributed by users. However, according to Hubspot’s newly released State of Inbound 2016 report, it’s become crystal clear that the state of inbound marketing, as we know it, is rapidly changing.…

7 Things Your Nonprofit Website Must Do (Including Inspiring Examples)

October 4th, 2016

What you need for your nonprofit website. Through our years of working with several nonprofits, we’ve come to find that while creating change is what nonprofits do, nonprofits themselves can be hesitant to change for the sake of innovation. However, according to the 2016 Nonprofit Communications Trends Report, we’re witnessing a seismic shift in nonprofit communications’ priorities. Now, over 80% of organizations reported their nonprofit website as being the #1 most…