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The Biggest Misconception of Social Media Marketing

February 6th, 2017

The Biggest Misconception of Social Media Marketing For over 8 years, I’ve been involved with tackling several digital marketing initiatives. From startups to massive corporate campaigns – it’s been a rocky ride. Nothing is, nor will ever be, stable in a world driven by innovation, guided by rapid-changing consumer behaviors, and steered by those who haven’t the foggiest idea where they’re going. The past 12 months have been like running…

DIY Website Builders vs Hiring a Web Designer: Which is Best for Your Business?

January 30th, 2017

A Truthful Comparison Between DIY Website Builders vs Hiring a Web Designer You’ve undoubtedly heard of do-it-yourself website builders like Wix, Squarespace, and WordPress. They’re advertised to be cheap, easy-to-use, and promise to be a pain-free alternative to hiring a professional. But how much truth is there to this statement? And when does it make sense to hire a professional instead of building a website yourself? Here’s a truthful comparison…

How Consumers Say Brands Should Use Virtual Reality

January 24th, 2017

New Data: How Consumers Suggest Brands Can Use Virtual Reality Watching movies on the moon is awesome. Being able to explore the most desolate places on the planet without having to leave our living room is simply mind blowing. Sitting (or standing) front-and-center at our favorite band’s concert, sans the mosh-pits and clouds of whatever hovering above us, is pretty amazing. Despite its first introduction to the masses in 1962, virtual…

How Millennials are Shopping Online in 2017

January 19th, 2017

[New Data] How Millennial Shoppers are Buying Online in 2017 The other day, I found myself struggling to find a reputable hair salon in Phoenix that specialized in hair color and highlights. Sitting across from me, my 18-year old sister was smugly watching me struggle with Google search, while I grunted in dissatisfaction at every displayed result. She intervened with a scoff and enlisted the help of her iPhone’s virtual…

Why Should I Blog?

January 9th, 2017

Why Your Company Needs to Blog Blogging has been one of the go-to strategies in B2B content marketing for years now. But is it still effective in driving business objectives? Brand new data reveals: yes. If you’re a B2B company, blogging is an integral piece of your digital marketing strategy. In fact, over 60% of companies reported blog content creation as critical to their inbound marketing initiatives. Furthermore, blogging has become…