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Does Business Blogging Still Get Results in 2017?

By now, you probably know that blogging is one of the best ways to help boost your website’s ranking, generate website traffic, and drive your customer’s down the sales funnel. But is it still effective in today’s fast-paced world of digital? According to Orbit Media’s annual blogger survey, the answer is yes.

Check out the staggering results below in Hubspot’s infographic:

 

blogger-survey 2017-infographic-final.png

 

The keys to developing a successful blog that generates results are: investing the time and attention to each post, using varied media throughout, posting more frequently, leveraging influencer marketing, in conjunction to social media, SEO, email and other paid services.

Based on the key findings, it’s important to start pulling together your promotional strategy, as your marketing is crucial to the success of your blog. Map out how email, social media, SEO, paid media, and influencer marketing all connect together to drive the outcomes you’re looking for.