How to Create an Unforgettable Holiday Video Campaign That Makes an Impact
There are several ways video helps your website – from search engine rankings, to customer experience, and promoting your products. However, what about the impact video has on generating awareness, driving traffic to your website, and boosting sales?
With the holidays just around the corner, video can help give your ads campaigns the push they need to produce massive results this festive season. Here are some simple creative steps to get your creative juices flowing for your holiday marketing plan:
- Jot Down Your Customer Profiles to Identify an Offer / Promotion
For a majority of the year, you’ve dealt with customers, received feedback from them, processed returns, and have a pretty deep understanding for who they are and what they want from you. What are your customers’ pain points? When do sales surge? Do sales and promotions entice them to purchase? Where do they consume information?
Make profiles of each type of customer that shops with you and you’ll be able to find opportunities to create a campaign that truly caters to their needs and wants, while also driving the outcomes you’re looking for. For example: do they love to shop deals? Consider running a limited-time sale to increase your sales volume. Would you be better off entertaining your customers while gently working in your product / service to generate brand awareness? Would they be interested in winning a freebie? Maybe a random giveaway would help stimulate your online engagement and/or generate leads.
- Dive into the Details of How the Campaign Will Work
Once you’ve got an idea of what your customers want, then you’re able to start pulling together the details of the campaign. You need to not only map out the operational details, but the marketing details, as well. There are a few things to consider:
- Who will be responsible for executing the campaign?
- What are the performance benchmarks? In other words, how will you measure success?
- Who will produce the content? (Videos, graphics for social media, and blogs)
- Allocate an appropriate budget for your campaign to get your ads in front of the right people, generate the necessary coupon codes, identify and setup the appropriate third-party apps or tools.
- How will you follow up with those who engage with your holiday marketing promotion?
- Come Up with a Memorable Theme or Slogan for Your Campaign
The only thing more compelling than a juicy offer is delivering the message in an entertaining way that truly sticks. This is where you’ve got a chance to make a statement with a message that resonates with the masses.
Think a little deeper than the mere discount you’re giving. Or product your promoting. What is the deeper message you want to convey? After all, video is a great way to connect with your customers on a much more intense level.
Next, you’ll want to think about what slogan best represents your brand’s campaign. How will it be visually represented in your videos and other content? What is the hashtag you’d like to use throughout the duration of the campaign to track social media conversations?
Check out this Audi holiday ad from 2017:
Or H&M’s short-story concept to promote their holiday fashion line:
How about West-Jet’s kindness and spirit of giving? They decided to do good deeds and capture it all on camera in hopes of spreading holiday cheer.
- Develop a Solid Distribution Plan
Now that you’ve got an idea for what you’re promoting, the creative theme behind it, as well as the functional plan, it’s time to think about how you will distribute the campaign. Will you use Facebook and Instagram ads? (For most companies, the answer is yes!) YouTube Ads? Will you promote your new campaign to your existing email list?
- Enlist the Help of Creatives & Developers
Sometimes, you don’t know what you don’t know. There is a huge opportunity to make an impact in your industry by getting a little creative during the holiday season. Make sure you’ve got your website team ready to make changes to the website to promote the holiday campaign. Now is the time to look for a creative partner to help you create a holiday marketing concept that gets the results you’re looking for.
With a little bit of planning and creativity, you have the opportunity to truly win loyal fans beyond the holiday season.