Local SEO = More Local Business.
You’ve got a pretty awesome business in the local area, right? Let’s also say that you have a ton of happy customers, deliver exceptional products or services, and have established a positive reputation in the community. These are crucial to any local business. However, there are critical pieces of your sales and the marketing puzzle you must consider. You’re missing out on local SEO.
Our town of Prescott and the Quad-Cities are growing every year. You need to ensure that your business is visible to tourists and/or those who move here. Let’s take a look at some jaw-dropping data compiled by our friends at Hubspot:
- 72% of consumers who did a local search visited a store within 5 miles
- 30% of mobile searches are related to a location
- 28% of searches for locations nearby result in a purchase
- Local searches lead 50% of mobile shoppers to visit stores within one day
- 78% of local-mobile searches result in offline purchases
Invest in Your Website
Think about it. Whenever you visit a new place, how do you find restaurants, grocery stores, and other businesses? It starts with a web search! If your website arrives on the first page of your search (which, if it doesn’t, you’re missing out on tons of visibility), the user will likely click on your site to see if your services or products meet their needs and expectations.
Users should be able to quickly navigate through your site, gain an understanding of what you offer, and be able to easily contact you. Users will also make their decision based on whether or not they’ll purchase from you within a few clicks.
With that said, it’s additionally important to enlist the help of a web development company that not only creates beautiful websites, but creates a website that meets the needs of your customer. If you don’t create a website that your users want to use, your website is going to do nothing for you. We’ve created a Web Design Personas Toolkit that can help you gain a deeper understanding of your customers’ needs. Using this knowledge can dramatically aid you in mapping a website structure that makes sense for your audience.
When you invest the time and resources into a website your customers will enjoy using, your ROI will be significant.
Optimize Your Digital Presence
Claiming and keeping your online profiles updated across all platforms like Yelp, Google, and your social channels is critical. If your address or phone number isn’t up-to-date and accurate, you are potentially losing out on customers!
Furthermore, it is necessary to understand the importance of customer reviews. Did you know that 6 in 10 consumers now look to Google for online reviews? Taking control of your online reviews shows that your business cares about its customer service. 53% of customers expect businesses to respond to negative reviews within a week, but 63% say that a business has never even responded to their review. Negative reviews are inevitable. Frankly, it’s impossible to please every customer, and sometimes things just happen. How you respond to a negative review can alter the public’s perspective of your business, especially when 94% report that an online review has convinced them to avoid a business. Let’s just say that it is so critical to take control and give your best effort in diffusing these less than ideal situations.
Do Some Keyword Research & Keep Your Website Content Fresh
Make sure your business website is easily found in search results. If not, then you are swimming around in the dark drain and not the clear water in the tub (and no one wants to swim in the drain). There are several factors that determine your website’s search engine ranking, but fresh website content will go a long way. Whenever you update your website’s content using keywords or phrases that your customers use during their online search, Google considers your website relevant to the user’s search and displays it.
To find the keywords and phrases customers are using to find your product or service, use a free tool like Google Keyword Planner to help you plan your content. If your site is built on WordPress, use an SEO plugin like Yoast to analyze your website content and blogs as well as to make optimization recommendations.