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What Are the Most Effective SEO Tactics in 2018?

You know how important ranking on the first page of search results are if you’ve read our previous post. Search engine optimization (SEO) is the practice of improving how your website’s pages rank in search results. With Google’s ever-changing algorithms, it can seem impossible to keep up with what works and what doesn’t. Lucky for you, Ascend2 has conducted a hefty Search Engine Optimization survey that reveals some pretty stirring findings.

The Most Effective SEO Tactics

Google is always looking for content that is both fresh and relevant to the user’s search. Your website’s content is one of the most crucial pieces to your search ranking. In fact, over 57% of marketers reported on-page content development as an effective SEO tactic. The close runner-ups included keyword research (50%), link building (46%), and website structure (43%).

Most Effective SEO Tactics 2018

The Most Challenging SEO Tactics

According to Ascend2’s data, link building is considered to be the most difficult SEO tactic to implement by over 52% of marketers. This data makes a lot of sense because it takes time to build quality backlinks or links on other sites that direct users to your site. It’s a must to research sites that share your target audience, reach out to them, and build a relationship with them.

Most Difficult SEO Tactics

How Companies Implement SEO Tactics

There are specific aspects to SEO that require niche expertise, which may not always be available in-house. 84% of marketing professionals reported they outsource all or a part of their SEO implementation tactics to SEO specialists.

SEO Budget Trends

You’d probably agree that getting your website found in search results is critical, right? Gathering the right tools to monitor your website’s ranking and hiring the right experts to help you climb the search results with fresh content and an optimized website structure requires a bit of an investment. In fact, over 91% of surveyed marketing professionals reported that they plan to increase their SEO budgets this year.