The following list outlines three social media marketing packages that cater to your intended growth and goals. Each package starts with a Discovery + Planning phase, where we identify the core objectives for our social media marketing efforts, brainstorm campaign ideas, and define the creative requirements for each campaign. We then execute the campaign in accordance with the package that suits your creative asset development needs, ad budget, and overarching business goals.

Discovery + Planning

Initial Onboarding, Market Research, & Brand Plan

We will have an initial consultation to gain a deeper understanding of the client’s branding, messaging, voice, customers, and personality. We’ll dive into the core objectives for our social media marketing efforts, brainstorm campaign ideas, and define the creative requirements for each campaign. We’ll evaluate competitors and gather insights across social channels in preparation for our marketing and campaign strategies.

Quarterly Content Planning ‍

Create 3-month content plan every quarter to outline: events, offers, and other promotions. This will allow us to effectively prepare content, creative assets, and develop appropriate follow-up processes.  

Creative Asset Development

‍Coordinate with graphic design and video (if applicable) to develop creative content for social media and promotional use on Facebook, Instagram, YouTube, Stories, and Live content.

Collaborative Marketing

Define how each channel will be leveraged in conjunction with other industry partners for live streams, social media takeovers, and cross-posting.

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Campaigns Set Up / Development

The following are the elements involved in the initial campaign set-up:

• Ensure proper Analytics & metrics are setup
• Create AdWords account (if applicable)
• Set up email marketing platform with imported contact list  
• Develop metrics reporting dashboard to measure and report campaign performance and record insights
• Copywriting for: monthly email blasts and ads
• Creative coordination such as ads, social skins, photos, email marketing templates and images
• Curate photos, videos, and develop other creative content assets
• Create digital marketing ads (Facebook, Instagram, AdWords/YouTube)
• Update social media skins to promote campaign
• Launch ads campaigns

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Ongoing Social Media Management

• Daily campaign monitoring and ads optimizations to ensure maximum marketing effectiveness
• Photos, videos, and other content tailored to each social platform (Facebook, Instagram)
• Organic, branded social media posts and daily social listening
• Monthly marketing reports

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